Will PPC Last with all the clickfraud?

**xharrisonx** · 02-14-2007, 01:36 PM

I love ppc, i make about $10k a month with it but i always wonder about the incredible amounts of click fraud out there.
What do you think about the totally outrageous amounts of click fraud on the internet? Do you think ppc will come to an end because of click fraud?

Tell me your ideas im curious

**Fredto** · 02-14-2007, 03:20 PM

I don't think PPC will die because of click fraud but I think the different networks will start to talk to each other and exchange "clients info".

What I mean is, they will have a trusted database with good and trustworthy clients. Said clients will never have problems with the big PPC companies and, I suppose, after a while doing PPC, you name will be included in that list.

Now, it may seem a bit stupid, but I'm pretty sure that will happen eventually. That's probably the only way the advertisers and the PPC engines will be safe.

Imagine that you are on that list and you apply for, say, YPN. The manager check you name / date of birth / whatever in the list, it's there, and you get accepted immediately. You're not? It takes a few days (the usual, I don't know what it is) and you may or may not get approved (the usual way).

I hope this all makes sense to you, it does to me.

**Get Shorty** · 02-14-2007, 08:14 PM

Quote:

Originally Posted by Fredto

I don't think PPC will die because of click fraud but I think the different networks will start to talk to each other and exchange "clients info".

What I mean is, they will have a trusted database with good and trustworthy clients. Said clients will never have problems with the big PPC companies and, I suppose, after a while doing PPC, you name will be included in that list.

Now, it may seem a bit stupid, but I'm pretty sure that will happen eventually. That's probably the only way the advertisers and the PPC engines will be safe.

Imagine that you are on that list and you apply for, say, YPN. The manager check you name / date of birth / whatever in the list, it's there, and you get accepted immediately. You're not? It takes a few days (the usual, I don't know what it is) and you may or may not get approved (the usual way).

I hope this all makes sense to you, it does to me.

I think a blastlist would be more likely than a whitelist... JMO

**xboxundone** · 02-14-2007, 08:29 PM

Quote:

Originally Posted by xharrisonx

I love ppc, i make about $10k a month with it but i always wonder about the incredible amounts of click fraud out there.
What do you think about the totally outrageous amounts of click fraud on the internet? Do you think ppc will come to an end because of click fraud?

Tell me your ideas im curious

It will be around for decades. It is to usefull to make money for it to die... click fraud detection will get better. but PPC is here to stay.