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Using this feature is incredibly tricky. Depending on the industry you are involved in, it could possibly prove beneficial, but I would advise not jumping in feet first, do short period tests with a low financial investment to see if it will work for you. If you have a Google AdWords account I would advise testing with that one first because the features are slightly more advanced, you can choose the types of sites to receive your ads and they just recently launched a feature where you can exclude particular domains if you are not seeing results from them (which you can check using the Placement Report). Besides that, it's mostly a guess and check sort of equation...look for sites that are related to your product or industry and just see how they go. The general consensus is that it isn't a wise investment, but some niche industries have huge success with it.
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