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The vast majority of arcade owners simply buy an arcade script that has a few games bundled on it, as opposed to write the website from scrath and aquiring each game individually. Thus I think it would be hard to approach these individuals about aquiring your game,as they general buy a package of games in the hundreds. Why would they buy your one game over a package of hundreds of well known, well tested games?
The bigger players, such as miniclip, may be interested, I would start with people like them, but again, having no experience in this field, there is little more I can advise on.
Regarding your website, this is my advice.
Hire a web designer, make the site look new, update and appealing, at the moment it looks dated and if I wasn't there because of this review, I may not stay around long enough for the game to load.
1. The game takes a while to load, not much you can do about that, except give them some stuff to do whilst it does load. Add content, something for people to read. But, importantly, do it below the main scroll area of the page (the part of the page that you have to scroll to access) The top part of your site is prime real estate for ads.
2. Your ads are not targeted. The people you are targeting your games to are people who play online games, not people who want to advertise. Remove the "text link ads" advert. For advertising I would suggest a 100% width site, at the moment you are loosing a lot of potential advertising/ content space by having the site centered in the middle, with large columns of empty space either side. Stretch the site to 100% and place adverts in that space. But make them relevant. Get into contact with arcade owners informing them that you are selling ad space.
3. To get more hits, start up traffic exchanges with other sites similar to yours. Do you know any other game developers with games such as yourself? Do they have a site? Then share traffic, put a link to their site on yours and vice versa. Also, do the same with arcade owners. Afterall, your target market is the same - people who play online games.
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