Possibly. There may be a hit counter type thing that coutns the referals from specific sites who have deals with the "gopinsite" admin guys... OR, It could just be to make em look fancy and sophisticated :P "Well La-Dee-Dah! Fancy referal system or what?" etc.
EDIT: Or, If you mean for sites in general that have ?ref= type things, not just that one, then there is no benefit unless the programmer specificly added it, such as a hit counter or whatever. Any site will take the ?ref= thing, but not all will even notice its there :\
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