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While I agree with many of you points, I do disagree with a couple. First, "technically" you should not be buying text links for the sole purpose of increasing your PR according to Google. Do webmasters still do it? Yes. Can google tell the difference on wether you purchased a text link for PR? In most cases not really.
My point is that you should not openly say your are selling "PR" or you are taking a big risk. There has been some heated discussions about this issue in other forums.
"* Buy direct for the webmaster - no middlemen. This will save you money and provide needed privacy."
If you can find them directly then great, by all means do it. You can save money. However there are some middlemen that can find you deals for less that what many "direct: webmasters are selling text link ads for.
"* Links should be in your general industry."
If you can then I agree it's is better. But it will make no difference in the PR passed.
* STAY away from big link networks that have been and will be PR-0'd in one full swoop. It has happened before and will happen again.
Agreed.
* Don’t buy from anyone who sells more than 10 paid links on a page.
IMO, the lesser amount the better, but I would not start worrying until you start reaching 30 or more. The amount of PR 'leakage" is probably pretty small until the amount starts getting really excessive.
* Don’t by from webmasters who liberally advertise their URL where they sell links. It puts you at risk. Secrecy is good for the site and link advertisers."
Agreed. But it really depends on the wording. There is nothing wrong with selling "text ads". If is happens to be on a high PR page, then that's a bonus.
"* You don't need to know the URL before buying. You need to know the web site category, location of the link, Alexa ranking, total outbound links, link page pr, link popularity and unique visitors per month. If you know these stats, you don’t need to see the site because you’ll get what you need. A webmaster that protects his location is a GOOD thing"
Agreed.
"* Make sure you get a strait link to your site. Redirects are worthless as the SE have trouble following them back to your site."
Yes. Very Important.
* A home page links or inside page links doesn’t make much difference. PR is PR.
Agreed
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