News Corp’s online division, Fox Interactive Media (FIM) is gearing up to launch its own full-fledged ad network, FIM Serve. The service was originally designed for MySpace, to present ads based on user interest, but the online branch of Rupert Murdoch’s empire is preparing to unleash its service across the web.
FIM already has an ad deal with Google, but it claims that FIM Serve will not conflict with that. The Google deal involves search listings, and FIM Serve is supposed to be limited to graphic ads. But with Google’s acquisition of LinkedIn, competition could be inevitable.
Reuters has noted that the network is coming up just as other online companies, like Microsoft, Google, and Yahoo, are going on “a frenzied buying spree of privately held ad networks.” Techcrunch notes that News Corp has been making a steady stream of Web-wise moves, and predicts that “we are not that far away from waking up and possibly seeing a world online where the competition is no longer Google vs. Yahoo, but Google vs. News Corp.”
This entry was posted on Tuesday, November 27th, 2007 at 8:35 pm and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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