The week Google unveiled the API for OpenSocial, Plaxo had an estimated 200,000 in daily traffic. Three weeks later, after launching Pulse, their new social network based on OpenSocial, traffic jumped to over 1 million. “In a single day, the rate of wiring up the Pulse social graph jumped by an order-of-magnitude,” blogged Plaxo’s VP of Marketing, John McCrea.
Pulse allows you to import feeds from other networks, like Facebook, del.icio.us, Flickr, etc. It also allows you to sync your email and phonebook contacts, calendars, etc. “The idea was that we could play a role in the emergence of a social web that was as open as the Web itself,” McCrea stated. “We let users bring in content from the sites they were already using, and we let them take their data out through a variety of mechanisms, including RSS and a lifestreaming widget.”
If this is an early sign of what’s to come, OpenSocial could bank on its promise of changing the “face” of social networks (to start with) through open platforms. According to McCrea, “I’d have to say that our experience so far would strongly suggest that ‘open’ is good for business.”
This entry was posted on Tuesday, November 20th, 2007 at 10:52 pm and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Kaylum Says:
on November 23rd, 2007 at 11:23 am
Thanks Kelli
OpenSocial looks very promising! It’s about distribution, distriubtion and distribution!