Kevin Johnson, the president of Microsoft’s platforms and services division, laid out an ambitious plan on Thursday. Calling it the “10, 20, 30, 40” plan, Microsoft is looking to become one of the top two advertising companies within the next five years.
The plan involves four goals:
• 10 – Grow their share of online page views from 6% to 10%
• 20 – Boost the share of minutes spent on company websites from 17% to 20%
• 30 – Raise their share in online search from 10% to 30%
• 40 – Increase their share of advertising dollars from 6% to 40%
According to Reuters, “Johnson said Microsoft has worked to improve the relevance of its Web search results and how it presents that information.”
However, Microsoft is still lagging far behind Google and Yahoo. Microsoft plans to do a lot of investing in this plan (estimates range from $1.5 to $1.7 billion) but some are skeptical that that’s going to cut it. The only way it can happen, Henry Blodget argues, is if Microsoft buys Yahoo.
This entry was posted on Friday, November 16th, 2007 at 11:21 pm and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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