What was once known as “site targeting” has now become “placement targeting” for users of Google AdWords. The announcement was made yesterday on the Inside AdWords official blog. What’s the difference?
First, advertisers can now choose specific pages of sites to put their ads on, and even specific ad units (e.g. a Google Ad block). For example, an advertiser can choose to place an ad on a news site in general or only on the sports page.
Second, advertisers can choose between cost-per-click (CPC) and cost-per-impression (CPM) bidding. With CPC you pay a minimum of $0.01 (or local currency equivalent) each time your ad is clicked on. With CPM you pay a minimum of $0.25 (or local currency equivalent) per 1000 impressions.
These aren’t bold, radical moves on Google’s part, but they do give advertisers more control over where and how their ads are placed.
This entry was posted on Thursday, November 8th, 2007 at 9:36 pm and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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xboxundone Says:
on November 10th, 2007 at 3:58 am
I think it is awesome. I loved the CPM side of it but on some sites I wished i could target on CPC. NOW I CAN YEA