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Sprint announced that it will begin providing cellphone users with a nifty way to get their hands on merchandise regardless of where they are. Using GPS technology, a Sprint customer could type in a keyword, be it “tennis rackets,” and the service would point them to the nearest store that carries the item. Sounds like a cool plan. If you go to a store and they are sold out of Casio watches, you would simply type that into the phone and a list of results would come up.

This is not brand new as sites offering cell service have been up since late last year. What intrigues me is the possibility of affiliates entering this arena as well. When cellphone users “click” on an ad, the retailer pays a set amount. So far, the online advertising payment model could work well even in other areas, namely cellphones. Large retailers such as Toys “R” Us and Circuit City have already begun to advertise through Sprint’s system. Sites like Shoplinc.com have already incorporated features that allow you to find merchandise and set a price you are willing to pay. When the item becomes available at your price, you are notified on your cell phone. Also, consider the iPhone’s arrival and what that will do to revolutionize the way cellphones are used.

One thing is for sure, how do you make even more money from people who are already having to pay exaggerated cellphone bills? Well, seems like adding a one-stop shopping experience couldn’t hurt.

My question however is this, are we sitting on the verge of something great here? I mean, how successful can this really be? Is this something that could potentially draw many of us as affiliates or will it be reserved to retailers only? I don’t know. With cellphones already being able to browse the internet and see Google ads, I’m not sure this has much hope. But then again, this is only the beginning.

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