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Let’s continue where we left off last time. We discussed the basics of the test and now let’s talk a little bit about the text and video lessons.

The Lessons

I must stress the importance of reading through the materials completely. If you are serious about passing the test the first time around, then take the lessons seriously. Don’t think that you can open another browser window and “Find” the answers you need while taking the test. It is not structured that way. If this is your strategy, then prepare to pay the $50.00 test fee more than once. You’ve got a minimum of 90 days to go through the materials so take your time and take it seriously.

After every lesson there is a mini quiz that is included for you to practice on a few sample questions. They are actually quite good and I found at least 5-10 of these in the actual test with some variations. I assume that the test is randomized and that no two people are taking the exact version of the test. So in your case, there might be more or there might be less. The quiz questions are very basic and test the fundamentals of what you just learned. In the real test however, scenarios are given and you must apply your knowledge to the case given.

There are a few lessons where I skipped the text version of the lesson and went through the video instead. Upon taking the mini quiz, I found that I was not given the information I needed to answer the questions. That is where I began to see some inconsistencies in the lesson formats. I went to the text version and there was the answer. The video had completely skipped over it! I prefer the videos over the text, but the text is more informative. Plus, it helps to see how Google words things and that is a big plus! Their wording and language structure is key in anticipating the real test questions.

The Notebook

When I began to study for the test, I went and bought a 70 page spiral notebook to record my notes in. I spent a few hours a day going through the material and writing down detailed information about each lesson. Yes, it got old. Yes, it was burdensome. Yes, it was annoying, but I wanted to pass the test the first time so I sucked it up. I went through each lesson virtually writing every point they made. I cannot tell you how handy this was when I took the test. My mind was already primed to know where to find the answers I needed. It really helped in the end.

The notebook idea is a great one because even now, I have all of my notes in it as a reference. Also, before taking the test, I took three days to review the materials. On the first day I quickly read through the first third of the notebook. I already had the information in my head, I just needed a refresher. On the second day I did the second third of the notebook and the last third on the last day. I didn’t study the notes, I didn’t try to memorize the information, I just read it quickly. That really helped out. Basically, I broke the notebook into “chunks” and feasted on them quickly just to remind me of what I had already studied.

Writing the notes served as my study time and reading the notebook was my review. When I took the test, I had over 30 minutes left that I didn’t use. I finished early and didn’t need to panic to search for the answers. I just knew them!

There are those of you that will pass this test without a problem and without having to do all of this mess. That’s fine. But, let me try to help you by telling you what I did. Take what you want and leave what you don’t care for. There are more difficult things in life than the Google Adwords Certification test. However, having some prior knowledge about the test can’t hurt!

Part 3 of this article is coming soon…

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