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To me, a blog is special if it offers a unique perspective on something that I'm interested in. My interests lay mostly in the business and programming domains, so I subscribe to people and company blogs that can offer me things that make me more knowledgeable or productive.
I also like a blog that posts often enough that I get stuff out of it, but not so often that I get overwhelmed. More than 2 times a day is a little bit of overkill from one author, in my opinion.
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