Posts: 5,945
Name: Adam for web page design, not program
Location: Toronto, Ontario, Canada
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Ahhh...paid reviews. The next great white SEO hope. Sooner or later, this is bound to be crushed by the hand of big G, possibly taking innocent sites with it, and the webmaster community will get its collective shorts in a knot. I'm predicting a late 2008-first half of 2009 announcement on this.
But I digress.
1) It would depend on the quality of the review to me. A good review would be worth more to me since the comments on the service would allow for improvement of the service. Most comments in that regard aren't worth anything simply because they say things like "its good" (sic) or "i like it, nice job". The more thought put into the comments and review, the more it's worth. I wouldn't consider the rest of the review factors you listed (PageRank, theme, etc.) because there are cases where a blog that seems unpopular can send a lot of traffic to your site and cases where a blog that seems popular can send next to none.
2) I looked into them at one point because I was interested in the concept, but then found that they were a complete joke. PayPerPost, ReviewMe, LoudLaunch, etc. don't care about actual reviews; it's all about the SEO and sponsor ***-kissing.
Not only that, what bothered me from a potential SEO point of view about them was the ease in which I could register, log in, and see all the prospective advertisers. It would be fairly simple to build a bot to do that work, if you were say an SE and wanted to find out who was screwing with you.
3) I would review any product or service, but in lieu of payment I'd expect free product or service just because that's what I'm reviewing. I would also endeavor to be as honest and objective as possible about my review, even if it were negative, simply because the comments I provide would help the person giving me the free product/service shape the product/service to better suit the needs of his/her customers.
This is what a review should really be about: objective evaluation of products and services.
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