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I know what you mean. But at least change the default pligg "P" image with maybe an image of a "BE" for Blog Engage. If you need help with making them let me know or you can post in the graphics forum or start a contest to get a logo and some small default images made. As for the avatars you can probably find some royalty free image packs you can use to make them available for your users.
What's your other pligg site if you don't mind me asking. I like seeing the different ways people are using it. Have you looked at phpdugg? It doesn't have all the features that pligg does but I like the default template.
But maybe this one isn't taking off because people don't understand? You're using it as a sort of blog directory but the site doesn't really say "directory" to me. I'd change the words news to blog> Submit a new blog, Upcoming Blogs, Sort Blogs by popularity, Blog Categories yadda yadda yadda.
Also your faq/about page linked on the top right module goes to information about Pligg. If someone is reading what BE is about and clicks "read more" they'd expect to read more about BE not about Pligg and the Pligg license. Know what I mean?
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