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I've used a blogroll before, link exchanging. It's increased my blog and the other person's blog's trafic, PR, and revenue. Blogroll is definitely the way to go. I usually put the website's title in and then add the description and the links title attribute. It seems relatively effective.
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<?php if($Adsense_Revenue > 0): define('HAPPINES','100%'); else: define('HAPPINESS', '0%') endif; ?>
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