- Web Design, SEO, Coding, Hosting and Misc Rants Competitors Can Help You
Internet marketing is as a competitive home-based business as you can find … literally thousands and thousands of people all over the world trying to make a ‘buck’ marketing their home-based businesses. You can learn alot from your competitors that just may help in making your home-based internet marketing business a success; most retail businesses hire people to do just this whether they are price checking certain items of their competitor or checking out a certain display item that may be in a competitors store.
Retail stores are doing research in hopes that they may be able to:
1) Stay competitive price/product wise.
2) Prevent their customers from doing there shopping elsewhere.
You owe it to yourself and your customers to use this same example with your home-based business.
So just how can your competitors help you with your home-based business?
Let’s take a look at a couple of items that may help you become and stay successful in internet marketing.
Website Design and Layout
Take a look at your competitors website and see how it is designed …
a) Is it easy to navigate through?
b) Can you find original content?
c) Does it capture your interest?
d) What about the colors and fonts used?
These are some of the things you should be comparing to your website. Some ‘experts’ will argue that website design has nothing to do with the success of your business … but, I beg to differ … if your website is pleasing to the eye and easy to navigate through and features your main product or service, then you have increased your chances of success. But, if your potential customers arrive at your website and they like the way it’s designed, they are more likely to stay and take a look around which increases the likelihood of making a sale.
Links, Content and Page Rank
Once again take a look at your competitors website and find their google page rank (this how google ranks websites in terms of importance) to see how your competitor measures up. A high page rank of 5 and above is very good — a page rank of 4 is average, but you shouldn’t worry about pages that rank lower than 4.
Page Rank is not a highly important factor as it was once touted to be — fresh new content is “King” and new articles / information uploaded weekly will cause search engines to spider your site on a regular basis.
Now take a look at your competitors links directory - what you’re looking for is quality link partners not so much quantity … click on some of their links and start adding these to your reciprocal links directory; search engines love websites with quality reciprocal links. The higher you rank in the search engines the better off you will be when people search using your keywords.
Written by Former Marine on March 22nd, 2007 with
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