- Web Design, SEO, Coding, Hosting and Misc Rants Creating Well-Built Sites
Search engines have moved beyond simply calculating keyword density and link relevance. More and more, the major search engines are mastering the ability to identify natural human language and evaluate a web page based on natural human language. By learning to identify natural human language, search engines are able to greatly reduce the amount of search engine spam. As search engines learn to better identify the natural language structure of websites, sites that are well formed will have a natural advantage — good search engine rankings will always depend on more than just the structure and content of a website, the content of a website will always be the heart of a page’s rankings.
Make a Search Engine’s Job Easy
Search engine spiders have a lot of work to do every month attempting to discover new web pages and update already discovered web pages, trying to distinguish between titles, content, structural code, and even the occasional keyword stuffing by search engine spammers. Simplify your website; make the job easier for the spider and allow the spider to index more pages on your site in a shorter amount of time. Many site owners have paid absolutely no attention to how efficient their code is — this may result in alot of unnecessary code, which results in a bloated code that may be difficult and confusing for a search engine to decipher, or the spider may misinterpret the code.
Consider Moving to a Table-less Layout
Over time, many site owners were able to present visually appealing websites through tabled layouts and visitors quickly became used to the graphic rich and well organized content — therefore with tabled layouts, HTML code became sloppy and full of information that dealt only with the layout of the site, not with the content.
Most site owners know CSS to be a tool that they can use to edit the appearance of text and the colors of their site, but CSS is also a tool that can be used for the layout of your site. As CSS comes out with newer versions, layout will become a more important development. Site owners are reluctant to take the time, energy, and money to really learn HTML and CSS, or to learn how they can make their websites truly accessible; but in the end, they could be hurting their search engine rankings once search engines move closer to identifying natural human language … designing your site properly does take time and effort, but the rewards are numerous.
So how do you move to a table-less layout? The answer is simple … learn HTML and CSS.
Written by Former Marine on February 28th, 2007 with
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