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I agree that the ads are too many, you have too options: 1. get rid of some portion of the ads - or - 2. change the attributes of the sidebars and the main part, so that the sidebars catch the viewer's attention less than the middle part. You can do that by changing the attributes of the text, add background colors etc.
Overall a little more graphics wouldn't hurt the layout, the header looks like a failed attempt to do that, but was definitly a step into the right direction.
@yenerich: is he not already getting enough traffic for being just being online for a few monthes?
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