Article in Forum Building

Hello I have decided to take a few hours of my time to
write up a how to on creating a successful forum, these days there are hundreds
if not thousands of forums launched each day and I bet more the 80% of them over
the next month will shut down.

This is because making a forum is just as hard as making
a web site if not harder as there is no real content to get visitors attracted
what you need is a great design and active members to be on your way to having a
forum in which you can receive an income and maybe even live off selling
advertising and getting members to pay to signup.

Choosing A Theme:

When choosing a theme make sure you are knowledgeable in
that area as most users will be looking for someone to answer there questions
and if the admin cant it kind of sets the theme for the rest of the board and
you will end up failing in your quest to becoming a successful webmaster/forum
owner.

Before choosing a theme make sure you have a look at the
market I can tell you right now setting up a webmaster forum or domain forum
unless you have funds in which to spend then you are wasting your time there are
to many out there and the market its flooded but by all means if you have a
great idea then go for it as they are very profitable if you manage to get
members.

Buying A Suitable Domain:

Okay the second step in setting up a forum is buying a
domain depending on your theme this will be different but try to limit the
amount of words to at most 3 and try and use the following words after the
theme, forum, chat, discussion, board, talk if not you may need to think of a
catchy word that goes well with what you want.

Choosing a registrar is fairly easy as there are about a
million out there these days but my favourite is DomainSite it provides cost
effective and easy to manage features for your domain, they also allow you to
use Paypal as a source of payment as well.

Choosing A Forum Software:

One of the hardest things you will come by before
setting up your forum is choosing what software you are going to use with your
forum, the main 3 which are widely used today are Vbulletin, PHPbb and Invision
Power Board.

All of which have there good’s and bad points I will
give you a brief overlook at them but before going ahead with one I suggest you
read abit more about the features before setting one
up.

Ill start with VB (Vbulletin) this is used a lot because
of its great reputation especially within business and webmaster related sites,
this is due because it is a very safe and well updated software which gives
buyers probably the most advanced bulletin board on the market to date, although
it sounds great it does have some flaws this mainly is its price tag for a
leased licence (one year) it is $80 usd and $160 usd for an owned license there
are also other optional fees but don’t need to be
bought.

Another non free bulletin board is Invision Power Board
which retails for $185 usd this offers like Vbulletin a well made and updated
forum software which you mainly see used in gaming and graphics forums as a lot
of the mods and free skins are dedicated to those
themes.

Then we have the most used forum software on the web
PHPbb it is a free but yet still advanced and well made with updates regular
brought out, if you are on a low cost budget this is the way to
go.

Overall I prefer to use Vbulletin over the others but
this is just a personal choice and offers me the needs that I want from a forum
software and I don’t mind paying the extra dollars
for.

But like I said before making a choice read a bit more
about them by searching in google, msn and yahoo to find out what they all offer
I can only tell you what I think but that’s not the option every body chooses
really depends on your budget and type of forum you intend to
set-up.

Attracting Members Without
Paying:

But before you can do this there are many months of hard
work recruiting and getting new members, when I started when there wasn’t sites
and services such as Google Adwords or Paid Post programs which can help you get
steady traffic and members for a pretty reasonable price, so we had to find
other ways this usually involved posting on other forums not blatant advertising
though as this will usually get you band and have your post deleted not giving
much exposure for the time it took you to sign up and
post.

I found the best way was to add your site into your
signature and post topics and replies that had to do with your subject, forget
posting about anything as this will only waste your time and have minimal
effect, take your time to make larger and more detailed posts also as more
people will read and contribute to your topic on larger forums you can get up to
500 unique visitors from one post not even having your sites link in the text
just as a signature, always make sure it is a different colour try reds, blues
and greens these aren’t to bright that it deters viewers but still catch’s there
eye.

I also found adding the hyperlink into a form of text
this makes the advert look nicer and tells them a bit about the site before
going to the forum, this allows you to get only those wanting to be apart of
your community and are related to the advertising that you may have on your
page.

Over the last few months there has been also an increase
of free forum directories try and add your forum to as many as you can this will
improve your search engine rankings whilst receiving more visitors in the mean
time.

Attracting Members By
Paying:

There are many ways to advertise on the internet these
days but many don’t work and are a waste of time and money that’s why I will try
and lead you in the right direction and give you my thoughts on what is the best
method of getting a successfully forum for the lowest
cost.

First off Adwords, this method of advertising can be
great if you have an established forum with regular posters and members its also
cost effective (depending on keywords) and easy to do if you have a credit card
on hand.

Don’t get me wrong this could be a great way to get
members to your forum at the early stages but I don’t believe it’s the best way
at this point of time.

One way I have found to be very successful is
www.PaidPosts.com this provides a cost effective way to not only get
members on your forum but to get posts which people will search for on search
engines, find via friends and will want to respond to giving you more members
and helping to create your active forum.

Although some places do not provide detailed posts but
just 3 word replies which really do nothing for getting members apart from
deterring people as the forum will look spammed, and you don’t want this so
early on you will have enough of this later on in your
forum.

Another way is one of the most common seen on the
internet Banner Advertising this is where you either buy or trade banner spots
on another forum or site, usually you will try and advertise on a site with the
main topic related to your forum to maximise your CTR (click through
rate).

The best way to go about this is to find a friend or
someone via another forum/chat room and purchase a spot for a small amount of
team and report how well its doing by the number of click throughs to the number
of new members if its not looking to good move on until you find something you
think works, there’s no point advertising if you don’t get anything in return it
will just be a waste of money in the long run.

Making Money From Your
Forum:

One of the main reasons people decide to make a forum is
to make a profit or a return by doing something they enjoy and have an interest
in, this is quite common and a lot of people actual do make a living from doing
so but it does involve a lot of time and dedication, don’t expect to wake up the
next morning with thousands of dollars in your account from setting one
up.

There are many ways to make money from your forum it
would take me days to list them all but I will list the main ones, first of
Google Adsense you would have seen this been used many times before on sites and
forums you have seen you may not know it well but it is a box like shown on
www.Games2web.com to the top right of screen, it can be seen many
ways to find out more please have a look at www.Google.com/adsense
set-up your account and simply add it to your board somewhere preferable in
sight of your visitors and members this will improve the revenue made and help
you put money back into the forum.

It is very easy to customize and edit to suit your
forums colour, size and it automatically adds ads related to your forums theme
this improving the amount of clicks.

Another way is Yahoo Publisher Network which also
provides you with a service that like Google’s, I personally haven’t used this
but I have heard the amount per Click is higher giving you more money per click
but have found to get less clicks, this giving you the choice to use what you
think will better fit your forum.

One way that has been used probably the most of the last
4-5 years is banner advertising allowing people to pay upfront for a spot on
your forums pages whether it be just the index or site wide this is up to you,
there is no current rate for what you should charge this should be up to you
depending on amount of members, hits, posts a day.

I found it better to list services, items related to
your theme better then other things even though you get the same amount of money
but it seems to make your forum look more professional, so you wouldn’t list
computer games on a car forum.

There are also thousands of referral programs out there
where you receive a commission based on item sold and amount of clicks I’m not
going to list them all but try searching for referral programs, affiliate
programs in your preferred search engine, I’m sure you’ll find something that
will fit in quite well with your up coming community.