W3EXIT popup exit exchange as you probably already know is for web development and services type sites.
I use w3exit on our forums archive pages. Seems to be legit.
I also use their new button exchange program on the homepage of webmaster-talk under partnering forums and sites. So far it seems be be ok. If you signup for the button exchange or exit exchange PM me IF you would like to use my referral link
Personally W3Exit reallly annoys me! I hate popups (that is the one, isn't it) and get annoyed with sites who use them, even if they are popunders or exit popups.