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The 5 "magic" questions you should ask yourself (from a customer's pov) is:
Who are you? Tell your customer who you.
What do you want? Tell your customer want you want.
Why should I care? In order to sell something to your customer you have to grab their attention. Otherwise, why should they care what you are selling?
What's in it for me? Pretty self-explanatory. People come to your website or buy your product NOT to help you make money, but because they want to help themselves accomplish something (such as make money, look or feel better, etc).
What do I do know? Yes, you have to tell your customer what to do next. . . . "Buy Now" or "Click the obnoxious flashing button so I can get paid". If you don't ask for the sale, it simply won't happen.
I'm sure there are other questions you could ask yourself (from a customer pov) but these seem to be the basic ones I could think of. Hope this helps in your online marketing efforts.
Last edited by tulsatech; 03-31-2009 at 05:40 PM..
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