Amazon recently introduced our own "online shops" program called aStore. I've set up my virtual store here: Ashwin’s Romance Movie Store
Anyone tried it? It seems a concept as you really don't use/waste your web page space in putting put banners. Just a small text link will do wonders if you have a niche that is suitable for aStore.
The COOL thing is when you embed it INTO your site, which I haven't gotten around to yet.
John over at DuctTapeMarketing integrated his store into his site using an iFrame and links to an article showing you how. VERY slick! When I 1st saw it, I was expected clicking "add to cart" to take me off his site to Amazon, but by using the iframe it would look to a consumer as if you were buying from his site.
"IF the store is in an iframe does the transaction go through securely
I got as far as the 'enter your card details' without seeing any https or nice padlock symbol."
I embedded my test store over the weekend and just blogged some tips to help make the aStore more successful including covering your concern about security.